Powering Kenya's FMCG Success Stories

We transform premium brands into household names across East Africa. 1000+ outlets, 350+ professionals, one unstoppable distribution force.

Your Products. Every Corner of Kenya.

From Nairobi to Mombasa, Kisumu to Eldoret—our strategic network of 1000+ retail outlets ensures your brand reaches every market that matters.

Where Market Leadership Begins

Partner with the team that helped Samsthiti capture 30% market share. 350+ dedicated professionals turning distribution challenges into competitive advantages.

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About Smartbridge Distributors

Kenya's Premier FMCG Distribution Partner Since 2024

Leading FMCG Distribution Excellence

Founded in September 2024 by Douglas Sindiga, Smartbridge Distributors Limited has rapidly established itself as Kenya's premier FMCG distribution partner. Our mission is to bridge the gap between quality brands and consumers across East Africa.

With a comprehensive distribution network spanning 8+ major regions and 15+ cities, we deliver exceptional service through our team of 350+ dedicated sales professionals. Our expertise spans personal care, food & wellness, and household products.

International Expertise

Leveraging global best practices in GTM and RTM strategies

Advanced Technology

Cutting-edge sales and merchandising systems

Nationwide Coverage

Comprehensive reach across Kenya's key markets

About Smartbridge
15+ Years Combined Experience

Our Mission

To establish a dynamic distribution network that delivers quality products efficiently while building lasting partnerships with brands and retailers across East Africa.

Our Values

Integrity, urgency, innovation, and passion drive everything we do. We are committed to excellence and building trust with every partnership.

Our Distribution Services

Comprehensive solutions for FMCG brands

Nationwide Distribution

Comprehensive distribution network covering 8+ regions and 15+ cities across Kenya with efficient logistics and timely delivery.

01

Sales & Marketing

Expert sales team of 350+ professionals driving brand visibility, market penetration, and sustainable growth.

02

Retail Merchandising

Strategic merchandising solutions ensuring optimal product placement and visibility at point of sale.

03

Warehouse Management

State-of-the-art warehouse facilities with efficient inventory management and quality control systems.

04

Technology Solutions

Advanced sales tracking, real-time reporting, and data analytics for informed decision-making.

05

Brand Partnership

Collaborative approach to brand development, market strategy, and long-term business growth.

06

Trusted Brands We Distribute

Partnering with leading FMCG brands across categories

Bugles Logo
Snacks

Bugles

Crispy Corn Snacks

Delicious cone-shaped corn snacks perfect for any occasion.

Ona Juice
Beverages

Ona Juice

Refreshing Beverages

Premium fruit juices made from the finest ingredients.

Capi Foods Logo
Food & Snacks

Capi Foods

Premium Food Products

Quality snacks and confectionery including wafers, candies, and more.

Distribution Network

Comprehensive coverage across Kenya

Kenya Map
Nairobi HQ 300+ Outlets
Mombasa 200+ Outlets
Kisumu 150+ Outlets
Nakuru 180+ Outlets

Distribution Network

1000+ Retail Outlets

Nairobi Region

Headquarters & Central Distribution Hub

300+ Outlets

Coastal Region

Mombasa, Kilifi, Malindi, Diani

200+ Outlets

Western Region

Kisumu, Kakamega, Bungoma

150+ Outlets

Central Region

Nyeri, Murang'a, Kiambu

180+ Outlets

Rift Valley

Nakuru, Eldoret, Naivasha

170+ Outlets

Leadership

Experienced professionals driving our success

Douglas Sindiga - Founder & CEO
Founder & CEO

Douglas Sindiga

Founder & Chief Executive Officer

Douglas Sindiga brings over 15 years of international FMCG distribution experience, having managed sales teams of 350+ professionals in the UAE. His expertise spans market strategy, operational excellence, and building high-performing organizations.

Under his leadership, Smartbridge has rapidly established itself as Kenya's premier FMCG distributor, achieving remarkable market share and building partnerships with leading brands.

Core Expertise

GTM & RTM Strategy
Team Leadership
Market Development
Operational Excellence
Built teams of 350+ professionals
International UAE experience

Industry Testimonials

Recommendations from industry leaders

"Douglas is an exceptional leader with deep expertise in FMCG distribution. His strategic vision and operational excellence have consistently delivered outstanding results."

Arijit Ghose

Arijit Ghose

Former MD, Unilever Arabia

"Working with Douglas and Smartbridge has been transformative for our brand presence in Kenya. Their professionalism and market knowledge are unmatched."

Shehzad Ahmad

Shehzad Ahmad

MD, Lever Bridge

"Smartbridge's distribution capabilities and market insights have been instrumental in our successful market entry and growth in East Africa."

Sean Purcell

Sean Purcell

International Manager, FULFIL

Ready to Partner with Kenya's Leading FMCG Distributor?

Let's discuss how we can help grow your brand across East Africa

Contact Us

We'd love to hear from you

Get in Touch

Reach out to discuss partnership opportunities, distribution inquiries, or any questions you may have.

Address

Veer Complex, 2nd Floor
ICD Road, Nairobi, Kenya

Business Hours

Monday - Friday: 8:00 AM - 6:00 PM
Saturday: 9:00 AM - 1:00 PM